Cherie Yu

Cherie heads Local Marketing at Lyft. In this role, she ensures that passengers across all of Lyft’s markets know about and love the service. A seasoned marketing executive, Cherie was previously at Pinterest, where she led the go-to-market plan for Pinterest’s first-ever ads product, Promoted Pins. Prior to Pinterest, Cherie spent over eight years at Google, leading marketing for a range of Google products, including Google Shopping, Offers, Google+, DoubleClick, Display, and AdSense. Cherie started her marketing career at American Express, where her responsibilities included growing the small business customer base and developing new consumer and business products. Prior to American Express, Cherie worked in Sales & Trading and Lehman Brothers. She holds an MBA from the Kellogg School of Management and a BA in Public Policy from Duke University.